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23 Jan COCO+CO. provides clients with ‘Cloud Control’

WARD HILL, Mass.—COCO+CO., anticipating emerging trends, is providing clients with more creative influence, greater control and maximum cost savings with the company’s new ‘Cloud Control.’ COCO+CO. clients now have as much control as they wish over advertising, Web and other marketing programs with a new Web- and smartphone-based application. Clients now may use computers, iPhones or iPads to define strategic goals, view projects, review proofs, monitor expenses and track outcomes. “More than two decades ago, COCO+CO. started a revolution—creating the concept that the many forms of advertising, public relations and marketing were, in reality, only one business function. After all, clients simply seek to send messages to audiences and derive benefits,” said COCO+CO. President and Chief Executive Officer Tim Coco. “Before that,...

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