COCO+CO. | Tim Coco
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Tim Coco

Tim Coco

President and Chief Executive Officer


Tim Coco

Tim Coco pioneered many of the principles of modern marketing.

He was one of the first to identify the “unintended consequences” of widespread information sharing, the impact and advantages to the marketer of a fragmented media marketplace and the role of online media.

Coco first entered communications in 1978 as an intern at WHAV AM & FM in Haverhill and ultimately landed a job there in the news department. He would remain in news throughout the 1980s —serving as City Hall reporter for the then-daily Scripps League Newspapers-owned Haverhill Gazette, regional reporter for the then Dow Jones-owned Daily News of Newburyport and editor of an environmental trade publication based in Manchester, N.H. He was later tapped to create the communications department of Ogden Projects Inc., Fairfield, N.J.

Upon founding COCO+CO. (pronounced Coco and company) in 1991, he put his creatively and strategically balanced, zealously ethical and audience-centered “Connections Process” to work for client partners.

In 2004, coming full circle, Coco acquired the WHAV name and founded Public Media of New England Inc. Today’s WHAV is heard at 97.9 FM, on the Internet at and seven area cable television systems.

Coco is also a commissioner of the Haverhill License Commission, former president of the Trustees of the John Greenleaf Whittier Homestead, commissioner of the Essex National Heritage Commission, former vice president of the Haverhill Citizens Hall of Fame, founding director of the Merrimack Valley Economic Development Council, member of the Greater Haverhill Civil Rights Commission, former director of the Greater Haverhill Chamber of Commerce and member of the Merrimack Valley Chamber of Commerce.

He holds a Bachelor of Science Degree in Management from Lesley University School of Management and Associate Degree from Northern Essex Community College.